Entrepreneur and technology thought leader Kevin Ashton steers readers through the process of business innovation in his recently published book, “How to Fly a Horse: The Secret History of Creation, Invention, and Discovery.”
The core of Ashton’s book aims to debunk the myth that creativity and invention are the specialties of only a select few.
“The creativity myth implies that few people can be creative, that any successful creator will experience dramatic flashes of insight, and that creating is more like magic than work,” Ashton writes. “A rare few have what it takes, and for them it comes easy. Anybody else’s creative efforts are doomed.”
Through anecdotes of creative people and their creative processes, Ashton counters that “everyone can create” and that creativity is the product of hard work, not any sort of magic.
“How to Fly a Horse” is available on www.800ceoread.com for $16.77.
