Hotels planned for Greenfield

Syner G Hotel Development plans to build two hotels at Highway 100 and Layton Avenue.

Lake Geneva-based Syner G Hotel Development has made a conceptual presentation to Greenfield city officials proposing two hotels and a retail building at 10941 W. Layton Ave.

The six acre site is currently occupied by a trucking terminal and is located southwest of Highway 100 and Layton Avenue and northwest of Highway 100 and I-43.

According to the preliminary proposal, each of the hotels would have about 17,000 square feet of space, said Chuck Erickson, Greenfield planning director. The retail building would have 10,000 square feet of space.

One of the hotel buildings could be six stories tall to draw attention from travelers on I-43, Erickson said. One of the hotels also may include a banquet hall/conference center.

Syner G has not named any possible brands for the hotels, but they are expected to be national or regional chains, Erickson said. Greenfield currently does not have any chain hotels.

City officials have responded favorably to the hotel proposal, Erickson said. "Having some national brand or Midwest brand hotels in that part of the city, we think would be a great use for the area," he said. "It’s a higher and better use (for the property than a trucking terminal)."

Sign up for BizTimes Daily Alerts

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

No posts to display