Hosting March Madness has economic impact on Milwaukee

By hosting two rounds in the NCAA Division 1 Men’s Basketball Championship in Milwaukee on March 20-22, the city will receive an estimated $4.6 million in economic impact in the areas of lodging, transportation, food and beverage, retail and recreation, according to Visit Milwaukee.


Fans from all over the country are heading to Milwaukee to support their teams as they look to advance to the Sweet 16.

With almost 15,000 attendees expected daily, using approximately 6,000 hotel rooms, the event will generate approximately $325,000 in local tax revenue and support 1,500 jobs.

“Milwaukee is filled with sports fanatics, and we are delighted the NCAA has chosen the BMO Harris Bradley Center as a site for this year’s tournament. This is a great opportunity to showcase Milwaukee on the national sports stage,” said Brent Foerster, vice president of sales and marketing for Visit Milwaukee.

The lineup for Thursday’s games in Milwaukee includes University of Wisconsin Badgers vs. American University Eagles, University of Oregon Ducks vs. BYU Cougars, University of Michigan Wolverines vs. Wofford College Terriers, and University of Texas Longhorns vs. Arizona State Sun Devils.

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