LOCATION: 3575 N. 124th St., Brookfield, WI
Year founded: 1972
Product or service offered: Any printer can print. But at Heritage, we know our customers want new and innovative solutions to their toughest marketing and communications challenges. That’s why we take such pride in using our years of knowledge and experience to continually provide communications solutions that increase sales, reduce costs and shorten time to market. It’s an approach that also keeps us at the forefront of new technology. Not just the technology that allows us to deliver better quality printing, but the breakthrough advancements that help our customers communicate better and market more efficiently.
Projected 2009 revenue: $5.5 million
CEO, President/Owner(s): Robert Wendt, president.
Leadership team: Greg Mierow, vice president.
Target clientele: Heritage customers are fast growing and progressive companies in the health care, financial, education, and nonprofit sectors that want a supplier that proactively brings ideas and solutions that help them remain competitive.
Business organization memberships: Milwaukee Metropolitan Association of Commerce, Waukesha Chamber of Commerce, Business Marketers Association, The Executive Committee, Printing Industries of Wisconsin
What has fueled your company’s growth?
Our growth has come from a strong commitment to customer service fueled by the acquisition of another printing business in 2008 along with the introduction of several new products that merge printing to the web to increase the efficiency of direct mail response for our customers.
What is the biggest obstacle to your company’s growth?
Our biggest obstacle to growth is finding the capital we need to continue to expand the technology services we want to provide to our customers.
Do you plan any changes in your company in the upcoming months?
Heritage remains committed to continuous improvement through lean manufacturing. This process improvement methodology has been instrumental in finding ways to reduce our costs and improve our processes to meet the changing needs of our customers.
Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them?
I admire all of the members of my TEC group who are a critical resource to me in helping guide me and our business forward. All these members are a successful part of the business community here in Milwaukee
What is the outlook for the business conditions of your industry over the next several months?
The economy has reached its low point and will slowly improve over the next 18 months. Printing remains a proven method of delivering messages to customers and will play an important role for companies that are working their way through this recession. The companies that will be the most successful in the future are the ones that are the most effective at developing and delivering their marketing message NOW.
What is your company’s key strategy for rising out of the recession?
Heritage continues to focus on delivering valuable solutions to customers that want to find efficiency in how they produce and distribute their marketing messages. All of our efforts remain on helping our customers grow and be successful.