Health Payment Systems, Inc.

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Address: 735 N. Water St., Suite 333, Milwaukee, WI 53202

Website: www.hps.md

Year founded: 2005

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Product or service offered: Health care technology

Projected 2012 revenue: $11 million

Leadership: Jay Fulkerson, president and chief executive officer; Paul Grunau, executive vice president and chief operations officer; James Brindley, executive vice president of business development

Target Clientele: Our target clientele is Wisconsin-based businesses that self-insure for their group health insurance.

Business Organization memberships: Metropolitan Milwaukee Association of Commerce, Well City Milwaukee

What has fueled your company’s growth? “Our ability to bring clarity to health care confusion has fueled the growth of Health Payment Systems.“

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What is the biggest obstacle to your company’s growth? “The biggest obstacle to Health Payment Systems’ growth is the lack of awareness of our product’s capability.”

Do you plan any changes in your company in the upcoming months? “In the upcoming months, we plan to expand the HPS product reach throughout Wisconsin.”

Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them? “We admire business leaders like Michael Eisner and Steve Jobs because of their focus on improving people’s lives through technology and experience.”

What is the outlook for the business conditions of your industry over the next several months? “Business conditions are constantly changing in health care, which provides great opportunities in the industry.”

What is your company’s key strategy for rising out of the recession? “The key strategy for HPS in this economic climate is to keep our focus on innovation and providing the highest possible level of customer service.”

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