Hal’s Harley-Davidson, a family-owned motorcycle dealership located in New Berlin, recently completed a renovation of its 12,000-square-foot showroom and office.
The remodel comes in time for summer and the arrival of the new EBR 1190RX, Eric Buell’s new street-legal high performance motorcycle made in Wisconsin.
The first phase of renovation features interior improvements including an expanded product line showroom, updated staff offices, interior graphics and cabinetry. The second phase of the construction, which is underway, will focus on exterior improvements to the main entrance and the addition of a Street Café.
The dealership’s has a new arrangement as exclusive dealer of Eric Buell Racing motorcycles in southeastern Wisconsin. The EBR 1190RX features an engine design and racing-inspired handling features, coupled with all-new styling and scientifically-derived aerodynamics.
“It’s an exciting time for Hal’s as we improve our showroom to enhance our customers’ experience and branch out with the new EBR line,” said Kirk Topel, owner of Hal’s Harley- Davidson. “Whether you are just learning or have been riding for years, we are always looking at ways to help our customers achieve a complete riding experience.”
To preview the renovations and the new EBR motorcycle, Hal’s will host a public open house at 1925 S. Moorland Road in New Berlin on Friday, May 9, and Saturday, May 10, featuring showroom tours, EBR 1190RX demonstrations for qualified riders, giveaways and refreshments. For more information, visit www.halshd.com.
Buell will receive a BizTimes Bravo! Entrepreneur Award for business leadership at the BizExpo on May 21. For more information, visit www.biztimes.com/bravo.
