Global sales drive Harley surge

Milwaukee-based Harley-Davidson Inc. reported fourth quarter net earnings of $75.4 million, or 34 cents per share, up from $70.6 million, or 31 cents per share, in the fourth quarter of 2012.

 
Revenue was $1.03 billion, up slightly from $1.01 billion in the same period a year ago.
For the full year, the motorcycle manufacturer reported net earnings of $733.9 million, or $3.28 per share, up from $623.9 million, or $2.72 per share, in 2012.

Revenue for 2013 was $5.25 billion, up from $4.94 billion in 2012.

Global motorcycle retail sales grew 5.7 percent for the quarter and 4.4 percent for the year.
“Without question 2013 was an outstanding year for Harley-Davidson,” said Keith Wandell, chairman, president and chief executive officer. “We unveiled game-changing motorcycles like Project Rushmore and Street, launched surge manufacturing, celebrated our 110th anniversary with customers around the globe and delivered continued financial growth.”

The company expects to ship between 279,000 and 284,000 motorcycles to dealers across the world this year, a 7 to 9 percent increase from 2013.

“Harley-Davidson has been relentless at driving improvements throughout the organization that enable us to design, build and deliver motorcycles with unprecedented speed, efficiency, safety and quality,” Wandell said. “Together with our dealers, we continue to broaden our customer base and inspire riders to experience our brand. In 2013, retail sales of new Harley-Davidson motorcycles to outreach customers in the U.S. grew at more than twice the rate of sales growth to core customers, and we continued to expand the reach of our brand in international markets.”

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