The book, titled “America’s Twelve Master Salesmen,” was written and published by B.C. Forbes & Sons in 1953. Yes, there were women in the book, but in those days, “men” was the universal gender. Today, it’s quite the opposite.
The book was based on the fact that each one of these master salespeople had one extremely powerful overriding principle or philosophy upon which his or her success was based.
Last week I presented the first five masters and this week four more. There are 12.5 in all (me being the .5 of course).
Read more in today’s Small Biz Strategies column by Jeffrey Gitomer.