Gitomer: Sales Strategy? Yes! Sales Approach? Yes! Sales System? NO!

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I’m against all systems of selling. So are all salespeople.AR-140519823

Oh, sales systems are taught all the time. In fact, almost every sales person has learned one along the way. I ask every audience I’m in front of, “How many of you have learned some “system of selling?” About two thirds of the hands go up. “Keep your hand in the air if you use that system every time you go on a sales call.” All hands go down. All.

Read more in today’s Small Biz Strategies column by Jeffrey Gitomer.

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