General Plastics Inc.
2609 W. Mill Road, Milwaukee • www.genplas.com
Year founded: 1987
Product or service offered: Custom plastics thermoforming, vacuum and pressure forming, fabrication and assembly.
President & owner: Robert G. Porsche
Projected 2016 revenue: $13 million
Target clientele: Non-automotive transportation, bus, rail, marine, truck, medical equipment, agriculture equipment and point-of-purchase
What has fueled your company’s growth?
“The overall organizational commitment, from the bottom to the top of our company, to be the best in our industry. We love to grow each year as it is our passion and have chosen to be the best in what we do. There are no exceptions to excellence, so each day we work to continue this journey and philosophy.”
What is the biggest obstacle to your company’s growth?
“The need for more great employees that want to be a part of our journey. Attitude is everything, as we have learned we must train the expertise that we seek. Skilled employee in a niche segment of the plastic industry is usually not a choice, but hiring good people is our answer, as we must train and support their growth in our journey of greatness.”
Do you plan to make any changes to your company?
“We are now completing an expansion that will nearly double our physical plant size under one roof and moving the many large pieces of equipment into position so we may operate in the most efficient manner possible. This includes purchasing only the most technical superior equipment available in our industry.”
Who are the business people you admire and why?
“I admire our Sen. Ron Johnson, who put his plastic extrusion business on hold to attempt to change all of our lives in a very difficult political environment. He has set aside wealth and fortune to pursue a vision of a better way to help us all live.”
What is the outlook for your industry?
“We believe our company and industry are at the right place and time to continue our upward trend. We see some stability in a crazy and wild worldwide economy, with suppliers and customers all being on the same page and all looking for secure growth. Customers have requested that we step up to meet their needs and future growth expectations and the answer has, without question, always been ‘yes.’”
