Frontdesk plans $2.5 million Series A round

Corporate homesharing startup to add seven more cities this year

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Milwaukee corporate homesharing startup Frontdesk LLC is planning a $2.5 million Series A round.

The company in October closed on a $1 million seed round and in March completed a $500,000 convertible bridge round from inside investors. Now, Frontdesk aims to secure a lead investor for a series A this summer, said Jesse DePinto, chief growth officer.

Frontdesk manages private home rentals for corporate travelers. It has more than 60 employees, 20 of whom are full-time. The startup has been growing quickly in recent months, and has reached $600,000 in monthly recurring revenue. It has 200 suites in eight cities, with plans to expand to another seven cities by the end of the year.

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Among its seed investors is Milwaukee Bucks co-owner Marc Lasry and Jon Lancaster, managing director at Madison-based family office Lancaster Investments.

Frontdesk was founded in January 2017 by DePinto and chief executive officer Kyle Weatherly. It targets short-term business and personal travelers, leasing apartments in upscale, non-touristy neighborhoods and then subletting them to guests and providing on-site management of the properties.

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