From concept to completion: PRIMER hard seltzers

Last updated on January 25th, 2022 at 12:30 pmIt’s safe to say that modern-day drinking habits are a far cry from those of yesteryear. Hard seltzer is the new lite beer, cocktails come in cans, and whiskey is having a moment. But as consumer preferences evolve, another trend is gaining traction: non-alcoholic beverage consumption.  With

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