Former Channel 12 national sales manager returns as president and GM

Shawn Oswald Hearst Television executive Shawn Oswald has been named president and general manager of WISN-TV Channel 12, Hearst Television’s ABC affiliate in Milwaukee. The move marks a return for Oswald to WISN, where he was the national sales manager from 1998 to 2000. Since 2020, Oswald has served as president

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