Waukesha-based marketing firm Seroka, recently introduced Ignite, a package of marketing tools designed to help companies launch their brands. The package, which includes the development of a logo, tagline, brochure or direct mailer, basic website and more, provides direction for business owners to begin marketing a new business or reignite an established business.
"With the highest national unemployment rate in 16 years, many people who have been laid off may see an opportunity to start their own businesses. Ignite provides them, as well as established businesses not utilizing a marketing program or needing to reignite their current efforts, with the basics to launch a brand presence," said Pat Seroka, president and chief executive officer.
With many companies feeling the effects of the down economy, Ignite provides the expertise of working with an advertising agency at a palatable monthly payment, he said. The Ignite business marketing package includes the items a business generally requires to increase awareness and communicate with its customers, including: logo, tagline, basic website, informational brochure or direct mailer, press releases and a stationary set. The fee for the program is spread out over six months in order to not tie up cash flow.
