Executive Leadership: Larry Schreiber

Health Care Heroes


Executive Leadership: Larry Schreiber
Anthem Blue Cross and Blue Shield in Wisconsin


Health care is an ever-changing, fluid and dynamic industry. Successful leaders in the industry must not only be willing to adapt quickly, but they must also anticipate change and effectively lead organizations through those changes.

Larry Schreiber, president of Anthem Blue Cross and Blue Shield in Wisconsin, has done that and more for the company over the past six years.

Under Schreiber’s leadership, the company has emerged as a leader in insurer-provider collaborations that are working to improve the safety, value and efficiency of health care in our community.

For example, Anthem has launched the Enhanced Personal Health Care initiative, a patient-centered shared savings program that works to improve health care costs, quality and efficiency throughout Wisconsin.

The program empowers primary care physicians and their teams to provide optimized, coordinated care for their patients and effectively manage all aspects of a patient’s care, Schreiber said.

Additionally, the initiative encourages the shift from a volume-based pay model to a value-based model that aligns incentives for all parties involved.

The program has already saved Anthem and providers like ThedaCare thousands of dollars, he said.

Additionally, the launch of Anthem’s innovative LiveHealth Online is connecting patients and their health care professionals remotely, allowing for plenty of opportunity for preventative care, advice and follow-up visits without the cost of a physical meeting.

As president, Schreiber is responsible for sales, marketing, network pricing and underwriting functions of group and individual accounts in Wisconsin. He is also charged with advancing regulatory and legislative matters for the company in the state.

He is fully vested in the state, his community and the health care industry in Wisconsin, and regularly leads the organization through innovative process changes and advancements to better serve the community.

“As a state, we are absolutely blessed with great health care delivery systems,” Schreiber said. “I can’t find a single state (in which Anthem operates) that we have the kind of statewide collaboration and openness to collaboration between health care providers and players that we have here. That’s important for the success of the industry.”

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