2ND-YEAR WINNER
Everything2go.com LLC
Milwaukee
Industry: E-retailer
Founded: 2005
Projected 2018 revenue: $20 million
everything2go.com
David Wierdsma, president of Everything2go.com, sought to build a network of online stores focused on specialty niche markets traditionally underserved by chain and catalog retailers.
Everything2go.com is an employee-owned company that includes strategic outside shareholders. They have more than 30 years of experience in the direct marketing/shipping business, primarily in home, office, school, government and institutional furnishings.
According to Wierdsma, the company’s approach is to provide an easy-to-use online shopping experience and focus on superior customer service.
A strong economy, coupled with the popularity of online shopping, has spurred Everything2go.com’s continued growth. But the website’s commitment to outstanding customer service results in lasting repeat buyers, he added.
Wierdsma expects continued growth. The company is exploring the roll-out of a direct salesforce and the use of marketing channels beyond the Internet, including catalog mailing, email campaigns, social media presence and affiliate marketing programs.
What’s the best advice you’ve ever received?
“Keep variable costs variable and fixed costs at a minimum.”
– David Wierdsma, president.
