A bi-weekly column by Einar Tangen, a former Milwaukee business executive who now lives in Beijing, China, for Wisconsin businesses interested in doing business in China.
One of the biggest problems American business people run into when looking at China is the large group of “experts,” the consultants, articles and books with their generalized pronouncements about how to do business in China. A lot of it is gibberish mixed with generalities aimed at getting you to engage their services or buy their publications. People flock to these prophets for simple answers because, like sheep, they are looking for a shepherd to guide them to greener pastures. To read more, click here.