Differentiation is king

Study the market, and your competition, to find your edge


Historically, we chose our doctors, lawyers and dentist from referrals by friends or acquaintances. Google searches on the internet have changed all of that. Most consumers today get their referrals from online searches. That, in turn, has led to the emergence of search engine optimization. With that said, the world of SEO has not replaced

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Dan Steininger is the president and founder of BizStarts. He is also the president of Steininger & Associates. The firm focuses on teaching the tools of innovation to drive growth for companies in all sectors of the economy. Steininger is a former president and CEO of Catholic Financial Life and a graduate of Marquette University and Boston University's School of Law.

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