Diamond Discs International

Location: 8530 W. National Ave., West Allis

Website: www.diamonddiscs.net

Year Founded: 2007

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Product or Service offered: Premiere supplier of quality diamond-edged cutting tools. We offer a comprehensive line of diamond products including masonry saw blades, concrete saw blades, tile saw blades, core bits, and granite fabrication tools. Largest local inventory of diamond-edged cutting tools. Our experienced account executives, complimented with technical support and customer service staff, are well trained to provide instant follow up support. We also provide nationwide next day delivery options and same day delivery options to local job sites.

Projected 2010 Revenue: $3 million

President and Owner: Ugo Nwagbaraocha

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Other key leadership members: Sheila Nwagbaraocha, vice president; Scott Matte, sales manager; Darryl Sanders, sales manager; Kevin Sjolund, assistant sales manager; Peter Buchert, assistant sales manager; Heidi Morris, graphic marketing and shipping

Target Clientele: Construction firms, road builders, concrete cutters, municipalities and department of public works, masonry contractors, asphalt-paving contractors, marble-granite fabrication and stone firms

Business Organization Memberships: Wisconsin Transportation Builders Association, Better Business Bureau, MMAC, Masonry Contractor Association of America, The Rotary Club of Milwaukee

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What has fueled your company’s growth?

“Passion and direction.Diamond Discs International’s growth, and relative success, begins with our quality employees’ belief in themselves and belief in the integrity and direction of the company. Every member of our organization firmly believe in Diamond Discs International and is dedicated to uphold the company motto of ‘Trust – Value – No Headaches.’ Our strong belief in the ideals of our organization is represented in a confident and passionate approach by all of our employees to provide value to our customers’ cutting applications.”

What has been the biggest obstacle to your company’s growth?

“Lack of opportunities to participate. Whether its government, public sector or private sector, locally, or nationally, there must be opportunities for honest competition and opportunities to build relationships. We build long term, mutually beneficial business relationships based on the demonstrated value of our products and services but Diamond Discs must have honest opportunities and introductions in the future in order for our organization to grow.”

Do you have any planned changes for your company in the coming months?

“We plan to expand our sales organization with a few key sales personnel and adhere to the strategic initiatives as outlined in our business plan.”

Who are the business people, locally or nationally, whom you admire? What traits do those people exhibit that make you admire them?

“John W. Daniels, chairman of Quarles & Brady; his leadership and his exemplary accomplishments and leadership in business and humanitarian efforts. Don and Kate Hill, vice president and president of Heartland Information Research for their effective business development. Ted Kellner, president of Fiduciary Management Inc., for his resourcefulness and his demonstrated success in business and commitment to the growth of small businesses. Joe Tucker, president of Victory Personnelv for being a successful small business owner and for achieving substantial growth by building key relationships. Cory Nettles, attorney at Quarles & Brady and president of Generation Growth Capital for being a visionary and a successful leader in business and in the community.”

What is the outlook for the business conditions of your industry over the next several months?

“The quality of the business relationships will become even more important for the viability of all firms.”

What has been your company’s key strategy for rising out of the recession?

“Quality leadership and quality employees. In this economy, it is imperative to have effective direction of the organization’s efforts. In 2008, 2009, and 2010 I have outlined and executed annual strategic initiatives focused on establishing primary relationships with subtantial clientele in new markets within the construction industry. We will focus more on application specific products that enhance the value for the customer. It cannot be business as usual. Our goal will be to continue to build our ethical reputation in the construction industry while selectively, and effectively building relationships based on value.”

Congratulations from the strategic partner behind Diamond Discs International LLC

(414) 727-2095
www.hirservices.com

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