Delta Defense plans to build new HQ facility in West Bend


West Bend-based Delta Defense LLC, which provides insurance and training materials for firearms owners, today announced plans to build a new 65,000-square-foot headquarters facility.

The company currently occupies a total of 30,000 square feet at its main headquarters at 300 S. 6th St. in downtown West Bend and at a fulfillment center in the Northwest Business Park in Jackson.

Delta Defense said it is in discussions with West Bend city officials about a possible location for its new headquarters. The company said its location decision, “will be contingent upon potential incentives available from the city, county and state.”

West Bend City Administrator and Director of Development T.J. Justice today acknowledged that the city is in discussions with Delta Defense regarding a possible new headquarters.

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“Negotiations are continuing between the city, county and state regarding potential incentives for what would amount to be a significant investment by Delta Defense,” said Justice. “There are many details yet to be worked out but the city is engaged to hopefully bring about another major development project, with one of its elite corporate partners in the city.”

The company said it is working with Milwaukee-based architecture firm Kahler Slater and Minneapolis-based development firm The Opus Group to develop, design and build the new facility.

Delta Defense moved its headquarters in 2013 from Jackson to the former Museum of Wisconsin Art building in West Bend. The company said it has had annual sales growth of 45 percent and a 60 percent increase in employment during the last two years. The company currently has 70 employees (including 53 in West Bend) and expects to have 200 employees within the next five years.

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The main product offered by Delta Defense is membership in the United States Concealed Carry Association. USCCA membership has grown more than 80 percent the last two years, the company says.

“We’re seeing an explosion of interest when it comes to carrying a gun for self-defense,” said Tim Schmidt, president and CEO of Delta Defense. “More and more people are seeking education and training for themselves and their families. That means more opportunity for Delta Defense and the USCCA to provide these services to responsible men and women all across the country.”

Schmidt founded Delta Defense in 2004. The company was named to the Inc. 5000 list in 2015 and 2014.

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