Custom Service Hardware, Inc.
Address: 1170 Wauwatosa Road, Cedarburg
Year founded: 1977
Product or service offered: Wholesale woodworking hardware, including drawer slides, hinges, decorative hardware, fasteners, kitchen accessories, ready-to-assemble kitchen cabinets and vanities. Also, our own line of manufactured products, including quiet glide rolling barn door hardware, quiet glide rolling library ladders and invisidoor hidden door systems.
Projected 2014 revenue: $14 million
Leadership: Frank and Ursula Rasmussen
Target clientele: Home builders and remodelers, woodworkers by trade, DIYers, and anyone else who creates sawdust
Business organization memberships: BBB, NARI, NAHB
What has fueled your company’s growth? “Extensive marketing, a strong Web presence and our own CSH manufactured products made in Cedarburg.”
What is the biggest obstacle to your company’s growth? “Our growth has come at such a strong pace that staffing, space, and supply chain become concerns.”
Do you plan to make any changes in your company in the coming months? “Increasing our current space and adding additional staff.”
What is the outlook for the business conditions of your industry over the next several months? “The housing industry is seeing a great turnaround. The continued growth in the DIY industry as well shows signs of continuing.”
What is your company’s most important growth strategy right now? “Innovation. Always looking for the ‘next’ product that fits our business model.”
