Crumbl Cookies to open Pleasant Prairie location in September

High demand fuels addition of fifth Wisconsin store this year

Photo credit: Crumbl Cookies

Last updated on August 27th, 2021 at 10:33 am

Just seven months after entering the southeastern Wisconsin market, popular gourmet cookie chain Crumbl Cookies will open a third location in the region next month.

Set to open Sept. 17, the new Pleasant Prairie store will be located at 9901 77th St., within the Shoppes at Prairie Ridge retail center. 

Crumbl Cookies serves a weekly rotating menu of four specialty cookie flavors (out of its 120-plus repertoire), in addition to its mainstay Milk Chocolate Chip and Chilled Sugar cookies. Cookies are baked fresh in-house daily and are available for takeout, curbside-pick up, delivery, and catering.

The Pleasant Prairie store will be Utah-based Crumbl Cookies’ fifth franchise location to open in Wisconsin this year, joining others in Sun Prairie, Madison, Delafield and Oak Creek. It’s the next step in a rapid statewide expansion by Wisconsin franchise group WIBB. 

The brand, nationally with more than 221 locations in 34 states (and growing), has been met with high demand since its January debut in Sun Prairie — so high that WIBB plans to open two more locations this year, in Grafton and Appleton. Eventually, the goal is to operate a total of 12 Crumbl Cookies throughout the state, said Wes Henrie, WIBB part owner and local operator, in an interview BizTimes Milwaukee in June.

“We tiptoed our way into it to see if it was a concept that would work in Wisconsin, and the community support was phenomenal,” said Henrie at the time. “We always believed that Wisconsin is the place, from comfort foods of beer and cheese to terrible, cold winters, that cookies are a nice complement.”

Once it opens in September, Crumbl Cookies in Pleasant Prairie will have five full-time employees and 40 part-time employees. Hours of operation will be Monday through Thursday, 8 a.m. to 10 p.m., and Friday and Saturday, 8 a.m. to midnight.

Wes Henrie, franchise partner and operator, and Court Hanks, manager at Crumbl Cookies.

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Maredithe Meyer covers restaurants, retail, tourism, and sports and entertainment. She joined BizTimes in 2015, previously as an intern reporter. She earned a degree in journalism from Marquette University in 2017. When she's not on the job, Maredithe coaches field hockey and loves exploring her favorite city on earth, Milwaukee.

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