LOCATION: S81 W18510 Gemini Dr., Muskego, WI 53150
Year founded: 1989
Product or service offered: Custom and production machining. This includes a specialization in exotic metal and precision machining.
Projected 2009 revenue: $1.5 million
CEO, President/Owner(s): Layne Meyers, owner and president; David Griffith, owner and CEO
Target clientele: Our target clintele would be original equipment manufacturers (OEM’s). We target companies in industries that require high quality CNC machining for their products. These industries include food/sanitary, military, transportation/automotive, pharmaceutical, etc.
Business organization memberships: MMAC, Wisconsin Tool, Die and Machining Association, National Federation of Independant Business
What has fueled your company’s growth?
Our growth has come from both existing and new customers. We have forged strong relationships with our current customers that has led to an increase in business for us. We have also had a very successful external marketing program to attact new customers.
What is the biggest obstacle to your company’s growth?
The current economic recession has been a significant obstacle to our company’s growth. Until the economy improves, it will continue to be the main obstacle for our company.
Do you plan any changes in your company in the upcoming months?
We will continue our plan of aggressively managing our expenses while actively marketing our company to potential clients.
Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them?
We admire our fathers, Barry Meyers and Bill Griffith. While they have provided a terrific amount of business wisdom to us, they have also been very supportive of our entrepreneurial ambitions. Their support has been critical to our success.
What is the outlook for the business conditions of your industry over the next several months?
Very challenging. While we are seeing a slight pickup in business from the first half of the year, it looks to be a slow recovery for the rest of 2009 and into 2010.
What is your company’s key strategy for rising out of the recession?
We have two strategies. Consistent execution of perfectly machined parts that are delivered to our customer on time, and aggressively marketing our company to potential customers.