2ND-YEAR WINNER
Creative Marketing Resources Inc.
Front row: Chaji Yang, Linda Binkley, Paul Patterson, Jacqueline Moore
Milwaukee
Industry: Marketing/advertising
Founded: 1995
Projected 2018 revenue: Not disclosed
cmredge.com
Milwaukee-based Creative Marketing Resources is Wisconsin’s largest minority-owned full-service marketing agency. Clients and customers have embraced a “total market” model thanks to the changing demographics of the American consumer. Since 1995, CMR has helped companies across the country execute award-winning campaigns that connect clients to a greater share of the total market by spanning cultural divides.
According to David Bowles, vice president of strategy and planning, the company’s growth is driven by its employees.
“We realize that our clients don’t come to us because we’re the biggest, but rather because we’re smarter and more strategic than our competitors,” he said.
Continued growth does not come without its challenges. Today’s consumers are a mix of every imaginable perspective, lifestyle and experience, Bowles said.
“Companies need to know how to speak to all of them. Our total market model allows you to do that by bringing together a team of marketing experts that crosses every divide.”
The company recently rolled out a new social media strategy and platform, Bowles said.
Where do you see the most opportunities?
“We think communications can help solve a lot of the underlying (workforce gap) problems, particularly as it relates to connecting employers and potential workers.”
– David Bowles, vice president, strategy and planning.
