Cover story: Ad man: Laughlin receives BizTimes Lifetime Achievement Award

Steve Laughlin stumbled into his first entrepreneurial venture at age 11 with a family of white mice, a little red wagon and a handmade sign reading: “White Mice, 10 cents each.”

Since that first venture – and that first advertisement promoting his mice – Laughlin has become a creative legend whose name is known well beyond Milwaukee. His career as an advertising and marketing executive, which spans nearly 40 years, has produced an agency with four office locations, about 235 employees and a client roster that includes corporate giants such as Harley-Davidson Inc. and McDonald’s.

Read more about why Laughlin is the recipient of the BizTimes Lifetime Achievement Award in the cover story of the new issue of BizTimes Milwaukee. Laughlin and other innovators will be honored at the Bravo/I.Q. Luncheon at BizExpo on Wednesday.

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