Milwaukee-based Core Creative, Inc. on Thursday unveiled a new business line through which it will help its clients deliver corporate social responsibility initiatives to effectively engage with the community.
The new line, “Share It,” is an extension of the advertising and branding agency’s mantra, “Say It. Live It. Share It.”
“We truly believe that all three of those things work together,” said Beth Crivello-Wagner, vice president of brand services at Core Creative.
Business services offered through “Share It” will focus on helping clients invest their resources into the community in a way that will tie back to their own brand values.
Core Creative will help its clients examine how they are engaging with the community that is supporting them and piece together programs that will help them make a direct difference in that community. With its new business line, the agency plans to walk its clients through steps required for creating a culture of giving, according to Crivello-Wagner.
Core Creative will focus on backing clients in creating a culture of giving that is “long term and sustainable,” Crivello-Wagner said.
To lead by example, the company also on Thursday announced a $100,000 commitment of in-kind services to be rolled out to five area nonprofit organizations – HALO, Donna Lexa Art Centers, Meta House, HEAR Wisconsin, and Just One More Ministry.
The agency will customize its services to the brand development and awareness needs of each organization. Different organizations have different needs, and the agency’s in-kind services will aim target the greatest needs of each organization, according to Crivello-Wagner.
“It’s applying our talents for their benefit,” she said.
Core Creative selected the five organization recipients after reviewing a stack of nominations submitted by company clients.
The $100,000 donation aligns with the agency’s own core focus on philanthropy, according to Crivello-Wagner. In addition to organizing group volunteer opportunities for the agency’s workforce, it allots employees volunteer hours for causes they care most deeply about. The agency also has a history of providing pro bono branding services to organizations in need.
Corporative giving factors into “good business,” according to Crivello-Wagner, who said that marketing has evolved from pushing branding outward to pulling the community in and prioritizing brand focus on community.
“You can’t be successful without that community piece because people want to work with trusted companies who want to be kind of woven into that fabric of community,” she said. “And so the benefit is that corporations are creating a relationship as opposed to…just creating a transaction.”
