Coates Electric
21675 Doral Road, Suite B, Waukesha • www.coateselec.com
Year Founded: 2009
Product or Service Offered: Full-service licensed electrical contractor serving customers in commercial, medical, institutional, residential and industrial sectors in and around southeastern Wisconsin.
Owner: Brody Coates
Projected 2016 Revenue: Not disclosed
Target Clientele: Commercial, medical, institutional, residential, multi-tenant and industrial business and general contractors in southeastern Wisconsin.
What has fueled your company’s growth?
“Customer relationships and adaptability have fueled our growth. We continue to strive to exceed our existing and new clients’ needs in the safest, most cost-effective and efficient way possible. Being able to adapt to customer needs, regulatory changes and technology enhancements has allowed us to maintain efficiency. Implementing standardized processes to ensure a consistent outcome. We pride ourselves on professionalism, ethical standards and commitment to quality.”
What is the biggest obstacle to your company’s growth?
“Managing growth. In the past, we had struggled with finding the right team members to support our growing business. We are fortunate now to have secured some great individuals that are dedicated to the company’s mission and vision.”
Do you plan to make any changes to your company?
“We are constantly changing to adapt to more efficient, cost-effective and safer procedures to remain competitive in our industry. This allows our employees to utilize the best equipment and techniques to provide our customers with the best overall experience.”
Who are the business people you admire and why?
“All business owners, for the hard work and sacrifices they make.”
What is the outlook for your industry?
“Southeastern Wisconsin is seeing a significant growth in the construction industry and is expected to see that growth continue in upcoming years. Coates Electric has a strong backlog of work and continues to increase its workload by obtaining new customers while also retaining existing customers.”
What is your company’s most important growth strategy?
“A focus on our employees. One person can only take a company so far and then you need a cohesive team to take it to the next level. Through innovative thinking, understanding and communicating customer needs, Coates Electric’s team assures customer projects are being completed on time and within budget. Having a team with these same goals is what continues to fuel the company’s growth.”
