Chicago fitness chain coming to the East Side

Will occupy former American Apparel storefront

Last updated on May 15th, 2019 at 04:52 pm

Shred415, a Chicago-based interval fitness company, will open its first Wisconsin franchise this fall on Milwaukee’s East Side.

Franchisees Margaux and Willie Chandler recently signed a contract to open the studio at 2165 N. Prospect Ave., the former space of clothing retailer American Apparel, which closed last year after the Los Angeles-based company filed for bankruptcy.

The fitness center concept, founded in 2011, offers classes combining both cardio and strength training within sets of four, 15-minute intervals. Shred415 currently operates seven locations in the Chicago-area, one location in St. Louis and one in Indianapolis, according to its website.

“The responsibility associated with sharing the Shred415 brand with a new community is significant,” said Margaux Chandler, who is a Shred415 instructor herself and has worked at a Chicago studio. “Returning to Wisconsin, and having an opportunity to motivate and inspire this community in a new way is a gift, and we are thrilled to be here.”

Chandler is currently working as an asset protection manager for Vancouver, Canada-based Lululemon Athletica. Willie Chandler is a senior architect at Kohler-based Kohler Company.

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Maredithe has covered retail, restaurants, entertainment and tourism since 2018. Her duties as associate editor include copy editing, page proofing and managing work flow. Meyer earned a degree in journalism from Marquette University and still enjoys attending men’s basketball games to cheer on the Golden Eagles. Also in her free time, Meyer coaches high school field hockey and loves trying out new restaurants in Milwaukee.

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