Magazines

Survey says readers support SBT focus

SBT Editor A few weeks ago, SBT co-publisher Dan Meyer and I had the pleasure of sitting before...

SBA loans

The following loan guarantees have been approved by the U.S. Small Business Administration during May: Aquatic Emporium/The Fish Store,...

Create a niche – sidebar

You can capitalize on your unique market strengths through niche market development. In order to do that, you must...

Canned software sometimes is OK

Canned' manufacturing software is cheaper in the long run When the term "make or buy" is used in a...

Midwest Express Center, by the numbers:

The $170 million Midwest Express Center will be more than twice the size of the city's existing convention facility....

Uncovering hidden objections

Years ago, after making what I thought was a great advertising proposal to a local restaurant owner, I sat...
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The sales training myth

Sales training doesn't work unless you're involved Over small talk at a backyard barbecue, Al, a salesman for a...

Event-planning expectations

Identify your purpose in the event planning process If you're planning a meeting or special event for your business, you...

Palm devices

Pocket-size PDAs replace organizers, notebook computers for many tasks When Apple first introduced the Newton personal digital assistant five...

Pyramid power for marketing

Lead your consumers to strong brand sales No marketer today can count on unquestioning brand loyalty; few ever could....

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