Magazines

Event-planning expectations

Identify your purpose in the event planning process If you're planning a meeting or special event for your business, you...

Palm devices

Pocket-size PDAs replace organizers, notebook computers for many tasks When Apple first introduced the Newton personal digital assistant five...

Pyramid power for marketing

Lead your consumers to strong brand sales No marketer today can count on unquestioning brand loyalty; few ever could....

Blue Horse’s Top 10 marketing tips

As competition heightens, it's more important than ever to distinguish your business and to position your firm as the...

Extended-stay hotels

Extended-stay hotels see rising demand It used to be the only time business owners really thought about finding temporary...

Hotels expanding, renovating

Hotels responding with more rooms, innovations, new sites When it was first proposed, one of the initial objections to...

Support from the top – Roadblocks/Solutions

Without buy-in from the boss, training is doomed to failure Roadblocks/Solutions Roadblock: The company president was convinced his branch...

Midwest Express Center design

Midwest Express Center looks, works first class The contrast couldn't be more stark. And Milwaukeeans will have another few...
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Honing your competitive edge

Developing your company's competitive edge starts with creating a company culture which encourages customer service and allows it to...

The Internet as equalizer

Internet marketing offers big opportunity for small firms Internet marketing can present new business opportunities for small firms; a...

A little software, a lot of results

Systems give small firms new edge on their competition Six years ago, Therm-Tech of Waukesha introduced a DOS-based FoxPro...

Achieving organizational nirvana

These local companies have committed employees who know their roles and perform their jobs with the customer in mind....

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