Industries
Bathing in Blue Oceans
In 1917, Harry Bradley, founder of the Allen Bradley Corp., had a blue ocean idea. He wanted to create...
Custom Made
What if you could use one controller to change the channel on your television, play music from a stereo...
On the Cover of the ‘Rolling Stone’
National Graphics Inc. was swimming in a red ocean, crowded with competitors, vying for customers, using technology that was...
Nothing but a Good Time
Todd Scheel is a lot like a big kid who likes to play with balls, laser lights, disco music,...
Costume Jewelry
The central philosophy of the blue ocean strategy is to create a new market by doing something no one...
The Right Stuff
More than 46 years ago, Nathaniel Zelazo, founder of the Astronautics Corp. of America (ACA), created his own blue...
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Early Diagnosis
A physician-owned diagnostic imaging center in Shorewood is increasing its profile and raising public awareness about preventative health by...
Revamp the Vending Machine
How often have you found yourself standing hungry in front of the vending machines at work, shuddering at the...
Not Just for Kids
Children's Hospital of Wisconsin is treating more than just children. The hospital serves about 1,000 adult patients in its...
Robotic Debate
Thousands of surgeries were done last year in the United States with the aid of a robot. However, the...
