Marketing & Media
Explore stories and updates from Milwaukee’s marketing, PR, and media landscape, including agency growth and digital trends.
Local radio: No longer a sustainable business model
The calls and emails and social media direct messages began about 11 a.m. from pals who wanted to know if I could confirm that my friend Mitch Henck had been fired by WIBA-AM in Madison. Very early in the afternoon I knew it was true. The ax was falling at Clear Channel stations all around the nation – again.
Milwaukee Biz Blog: Paragon Awards honor best PR campaigns
For years, press releases trickled in to BizTimes from various public relations agencies who won various Paragon Awards Southeastern Wisconsin chapter of the Public Relations Society of America.
New marketing plan and land sale process unveiled for Park East
A new marketing program and a streamlined development approval process for the long vacant Park East corridor was unveiled today by a collaboration of city, county and state officials and the Commercial Assocation of Realtors Wisconsin.
Private equity investors provide boost for Montage
Montage, a Delafield-based provider of video interviewing technology, has received $6 million in funding to expand its business.
Social media experts to discuss best practices at conference
Many of Milwaukee’s biggest names in social media will come together on Wednesday for a day-long conference exploring how businesses can best extract value from social channels.
Swimming upstream to reach millennials
Last year, digital track sales dipped 6 percent—the first ever down year*. Yet music streaming was up 32 percent...
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Time magazine cover story features Children’s Hospital of Wisconsin
Children’s Hospital of Wisconsin is featured on the cover of the June 2 issue of Time magazine.
First Edge acquires Proven Direct
Milwaukee-based First Edge Solutions has acquired Proven Direct, a Milwaukee-based on-demand marketing, document output services and photo book publishing company.
Hare Strigenz now Firehouse Communications
Taking its cue from the restored firehouse and iconic statue of a firefighter seated on a bench along North Broadway Avenue in Milwaukee’s Historic Third Ward, Hare Strigenz and the HS Design Lab have changed their combined name to Firehouse Communications.
Why a three-year-old should lead strategy on your next campaign
Some agencies perfect the art of the “yes man.” With a cheery nod and an overly energetic pep to its step, the company scampers off and does exactly what the client has outlined for it. Best. Agency. EVER. Right?