“But time will change the environment.
• Today’s millennium consumers are not yesterday’s mass consumers.
• The market will become more conscious as the Internet creates transparency about corporate behavior previously unimaginable.
• The next social change initiative (post gay marriage’s route to victory) will likely be ending corporations “personhood” right.
• Commoditization is only accelerating.
“In this environment, creating social value will drive customer loyalty and financial value.”
~Kay Plantes, a business model innovation expert, consultant and author
Read Wednesday’s Milwaukee Biz Blog by Plantes: Cherish employees who behave like owners.
