“Last year, digital track sales dipped 6 percent—the first ever down year. Yet music streaming was up 32 percent last year. Not surprising. Millennials no longer buy, they rent. And because Millennials are the current trendsetters, society has seen a shift occur over the last handful of years.”
~Bruce Dierbeck, a senior account executive, social/mobile strategist and content creator at BVK in Milwaukee
Read Monday’s Milwaukee Biz Blog by Dierbeck: Swimming upstream to reach millennials.
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