“Competition in a free market economy favors the lowest-cost business model as markets mature and price-driven shoppers grow in size. Design a business model that delivers unique benefits, on the other hand, and you must also focus on efficiency. Because customers only pay price premiums for unique benefits, any inefficiency costs come right off your bottom line.”
~Kay Plantes, MIT-trained economist, business strategy consultant, columnist and author.
Read the entire Milwaukee BizBlog: Customer satisfaction propels Amazon
