Bubbler Executive of the Week: Bell

Jared Bell, president of Movin’ and Lubin’, LLC
Company address: Two locations: 2350 S. Commerce Drive in New Berlin and 1595 S. 38th St. in Milwaukee
Website: www.movinlubin.com
Industry: Truck/Automotive repairs, fleet services
Number of employees: 18
Family: Single

What prompted Movin’ and Lubin’ to open a second service and repair center this year? Describe the new location.

“We have a very clear vision. The plan for the next five years is to build our business model in the Milwaukee area, then in other cities. We discussed opening another location for years; it was time to act and get a new one open if we wanted to keep pace with our aggressive deadlines for growing the company.

“Our new location in New Berlin was the first time we were able to pick our ideal building in our ideal market. The New Berlin industrial park is a great location to bring our ‘fleet’ way of doing business to our target market of medium-duty commercial vehicles. The building is 10,000 square feet and perfectly set up for our style of business.”

What services does your company specialize in, and who are your target customers?

“We specialize in building loyal relationships with fleet managers by learning their specific challenges and providing service that conveniently meets those needs. We work on just about everything, but have built our services around the demands of the medium- and light-duty commercial fleet market.

“Our target customer is a commercial account with 20 to 40 medium- or light-duty vehicles. ‘Light duty’ means vans, box trucks, pick-ups … pretty much anything down to a Toyota Prius. Many of our accounts range from two to 75 vehicles. An ‘ideal’ customer isn’t just about number of vehicles – it’s about forming a relationship where everyone is happy with the outcomes of transactions.”

What differentiates your company from competitors?

“We offer a unique list of services regarding ‘what’ we can do for customers. Because of our focus on the medium-duty commercial industry, our facilities are equipped to service custom truck bodies and the specialized equipment many have. The average automotive repair shop does not work on this specialty equipment.

“‘How’ we provide service is what really separates us. We built a great team that shares our ‘Values of How We Build Relationships.’ Our belief is that if we build great relationships, both with the people working at Movin’ and Lubin’ and our customers, the outcomes will be plentiful for everyone. These relationships hold real value for our customers, along with providing innovative delivered services.”

Do you plan to hire any additional staff or make any significant capital investments in your company in the next year?

“We plan to keep hiring and growing the New Berlin location over the next six months or until operations are hitting cash flow goals. Once this point is reached, we will work on opening a third location.”

What will be your company’s main challenges in the next year?

“As many companies find to be a major hurdle, identifying the RIGHT people to grow and share the vision of the company will be challenging. We believe that our model, and really seeking out those people, will bring in both the talent and desired attitudes we need.”

Do you have a business mantra?

“Everything in life is a choice. Those choices produce everything that is happening in your life. Ninety percent of all challenges are solved by effective communication.”

From a business standpoint, who do you look up to?

“I have been blessed to surround myself with people who have been great coaches and mentors. A few people from family, some friends, and my business coach have really helped develop my business skills and helped our growth in so many ways. I learned integrity in business from my father.”

What was the best advice you ever received?

“‘Fire your customers’ – that one has stood out in my mind since the first time I heard it. Truthfully, I have received so much great advice, I am grateful for all of it.”

What’s the funniest thing that ever happened to you in your career?

“I won’t provide specifics but let’s just say that, given our company’s name, we have received a few VERY interesting phone calls over the years.”

What do you like to do in your free time?

“Rock climbing, whitewater kayaking, Muay Thai kickboxing, socializing, motorized off-road vehicles, spending time outdoors, having fun.”

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