Brewers tap Rodgers for TV promotions

Organizations:

As Friday’s home opener looms closer, the Milwaukee Brewers today unveiled a new television promotional campaign feature Green Bay Packers quarterback Aaron Rodgers.

In February, the Brewers and Aaron Rodgers joined forces to film a series of television spots promoting the 2012 Brewers. Numerous players appeared in the spots, including the Brewers 2011 National League MVP Ryan Braun. Five spots include Rodgers, while several others feature only Brewers players.
The production of all of the 2012 Brewers television spots was handled by the creative team of Milwaukee-based 2-Story Creative and Metaphystico. The shoot occurred in late February at the Brewers Spring Training facility in Maryvale, Ariz.
“We have established a partnership with Aaron Rodgers, and these television spots showcase Aaron’s wit and sense of humor,” said Brewers chief operating officer Rick Schlesinger.
The first spot featuring Rodgers can be viewed here.

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