Breast Cancer Awareness Month

October is Breast Cancer Awareness month, and a few local businesses are offering unique ways to help raise money for breast cancer research.

JCC runs for a cure

The Jewish Community Center’s Habush Family Fitness center has put two pink Cybex treadmills in its facility in support of Breast Cancer Awareness month. For every mile logged on the pink treadmills, Cybex will donate .20 cents to the Breast Cancer Research Foundation.

“We are really very excited about the treadmills being here,” Ellen Kendall, marketing and communications director for the JCC, said. “Our patrons love using them, and we feel good about giving back for the cause.”

According to Kendall, the treadmills have been in place for about a week and have already logged more than 400 miles on the two.

The treadmills will remain in place after the month of October, and each month the JCC will choose a different local organization to donate towards for the miles logged.

JCC is also selling pink ribbons for the local Breast Cancer Research Foundation and will host an event on Friday, Oct.23 from 8:00 a.m. to noon, called Work it Out to Stamp it Out. Guests at the event will be able to make donations in Pink Buckets that will go toward the local Breast Cancer Research Foundation, and participate in spin classes, special Drop-in Group Exercise and pilates classes. The Center’s Teva Wellness Spa will also be offering waxing and chair massages for guests.

Milwaukee media company utilizes Facebook as outreach to beat breast cancer

EXCITE New Media, Milwaukee, has created a unique Facebook promotion for its client,, an online office supply retailer.

The “Together for Hope: Fans Make a Difference Design Challenge,” leverages the Graffiti application on Facebook to promote breast cancer awareness and prevention.

From now until October 23, has invited Facebook users to use its graffiti application to create an inspired design which helps raise breast cancer awareness, educates about the importance of prevention and/or supports the search for a cure. The top five designs will be selected by a panel of judges and then Facebook users will vote for their favorite designs on Oct. 26. The three designs receiving the most votes by November 6th will be the final winners. The three winners will receive new HP Netbook computers skinned in their winning design.

“We are glad to see that more businesses are beginning to understand the power behind social media vehicles like Facebook, especially in their ability to drive awareness of, and involvement in important causes like breast cancer awareness,” said Geri Weiland, partner with EXCITE New Media.  

n addition to the design challenge, Facebook users are invited to make an online donation at to the City of Hope, a cancer research and treatment center, located near Los Angeles, California. will also donate a portion of proceeds from sales of its line of pink products to breast cancer research during the month of October.

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