Boelter Cos.

1st Year Winner

Eric Boelter, Bill Boelter and Rick Boelter

Boelter Cos.

Waukesha
Industry: Food and beverage distribution
Founded: 1929
Projected 2017 revenue: $400 million

Eric Boelter, Bill Boelter and Rick Boelter

You can’t attend a ball game or go to dinner without coming in contact with Waukesha-based Boelter Cos.

There are three primary divisions of Boelter: Boelter Foodservice Design, Equipment and Supply, which offers commercial kitchen design, build, resupply and small wares; Boelter Beverage, which provides decorated glassware and fulfillment services for breweries, craft brewers and distilleries; and Boelter Brands, which produces and distributes licensed major league and collegiate sports products to big box stores and gift shops.

While the divisions provide different services, all three focus on customer retention and growth through creative, innovative and entrepreneurial thinking.

Recently, Boelter released an exclusive marketing technology that allows its clients to connect to their customers via mobile apps, social media and the traditional website.

Where is the opportunity?

“Geographical expansion has contributed most to our growth. We have successfully reached out into many markets beyond southeast Wisconsin, including Chicago, Detroit, Minneapolis, St. Louis, Sacramento, Tennessee and Georgia.”

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