BMO Harris Bradley Center has announced additions to its menu options for the new year and has unveiled a revamped South End fan zone where guests can socialize and access food and beverages.
Among the new items are made-to-order pastrami and corned beef sandwiches from Jake’s Deli and 10 draft beers on tap from Tap House. Both vendors are located in the facility’s renovated South End, which also features Grill 71 and Leinie Lodge as well as new flat screen televisions and more tables and chairs for the comfort of guests.
The food, beverage and facility updates are all part of the venue’s ongoing effort to assure it continues to serve its fans and community to the best of its ability, said Steve Costello, president of BMO Harris Bradley Center.
“Food and beverages are integral to the experience of our guests, and there’s an expectation that you’re going to have a variety of offerings that appeal to the broad audience we serve,” Costello said.
Other menu updates include El Rey Nachos Grande, Klement’s Extreme Loaded Dogs and Smasher Sandwiches such as a Wisconsin Grilled Cheese and Reuben – all available at existing restaurants and concession stands throughout the complex.
BMO Harris Bradley Center partners with Levy Restaurants to introduce new menu options each year so that its offerings remain fresh and cater to different tastes. This year, the entertainment center also wanted to unlock more space to further accommodate guests and maximize opportunities within the building, Costello said.
“It’s a constant process of continuing to work to understand the preferences, the likes of our fans and guests and (continuing) to work to find ways to address those through enhanced options and offerings,” Costello said. “It’s a continuous process, and this year we took it a step further by asking ourselves some hard questions about is there a way to open up some more space, create a gathering place for our guests, and not just look at new menu items and options but to further enhance the experience of fans in terms of the environment and the setting.”
Other changes to the setting include the addition of six theatre boxes for business and family entertaining and renovation of all 44 of the center’s luxury suites.
While fans primarily visit BMO Harris Bradley Center to watch their favorite local teams or attend a concert, the environment they’re in factors into their overall experience, Costello said.
“Regardless of whether the team wins or loses any given nights, it’s important that the fans have a great experience,” he said.