BizTimes to host conference for manufacturers

BizTimes Media’s 2013 Manufacturing Summit will fuse concepts of design with innovation strategies in manufacturing in a panel event centered on the creative problem-solving process of design thinking.

The event, titled “Design Thinking for Manufacturers,” will introduce area manufacturers to the elements of design thinking, an approach to problem solving that helps companies enhance their products and services by exploring a wide net of innovative ideas – some that might appear logical and others that appear anything but.

John Caruso, associate professor of industrial design at the Milwaukee Institute of Art and Design and a nationally known expert on design thinking will serve on an expert panel at the event.

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The other panelists are: Bob Schwartz, general manager of global design and user experience at Waukesha-based GE Healthcare; Michael Warsaw, vice president of global innovation and design at Glendale-based Johnson Controls Inc.; Steven Dyer, president and chief executive officer of Lake Geneva-based Trostel Ltd.; and Jeff Zeiler, vice president of global product innovation for research and development at Wauwatosa-based Briggs & Stratton Corp.

The 2013 Manufacturing Summit will be held at the Wisconsin State Fair Park Exposition Center on Wednesday, Oct. 9, during the Wisconsin Manufacturing & Technology Show. The summit will tailor elements of design thinking specifically to manufacturing to demonstrate to industry executives how employing design thinking can spark innovation and business development.

Read more about the panelists in a Milwaukee Biz Blog by BizTimes Reporter Erica Breunlin.

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