Biz Notes

Lee Ira Siegman Photography

Lee Ira Siegman’s Milwaukee area portrait photography studio will now bring his studio services to business clients at their choice of locations. In doing so, he will close his facility on Green Bay Avenue in Glendale. Siegman will now provide On-Site Photography services to businesses, including executive portraits in a variety of styles; as well as commercial and industrial product, special event and public relations photography. Siegman is reintroducing himself as a “Concierge Photographer.” For more information, contact Lee Siegman at, or phone him at (414) 964-5155.


PKA Marketing

Mequon-based PKA Marketing has developed a multi-faceted marketing campaign for Concordia University Wisconsin in Mequon. The campaign is aimed at increasing the university’s brand awareness among several key target markets. The campaign marks the official roll-out of Concordia’s new brand positioning, “Inspiration in Action.” It includes print, outdoor and television advertising that targets adult and e-learning students as well as traditional college students. The center of the campaign is a television spot that demonstrates the “inspiration” theme. A montage of video footage featuring Concordia’s picturesque lakefront campus is set to music and concludes with the “Inspiration in Action” tagline. The spot is running on 12 networks on Time Warner Cable. In addition to television, the campaign also includes outdoor advertising. Billboards have been placed near the main campus in Mequon, and in cities near Concordia adult education centers: Appleton, Beloit, Eau Claire, Green Bay, Janesville, Madison, Milwaukee, Oshkosh, Racine/Kenosha, Rockford, Ill., St. Louis, and Wausau. The billboards are designed to generate awareness in Concordia’s adult education and e-learning programs, as well as their traditional undergraduate program. Completing the campaign are print ads running in Milwaukee-area business publications. The print ads promote Concordia’s adult education programs, specifically in business management. The campaign was launched in August and will run through 2010.



The YMCA Healthy Lifestyle Village, a partnership between Wheaton Franciscan Healthcare, the YMCA of Metropolitan Milwaukee and Walter Schroeder Aquatic Center, was recently awarded with the 2009 “Brown Deer in Bloom” Landscape award. The Village of Brown Deer Landscape Awards, an annual tradition since 1993, are hosted by the Village and organized by its Beautification Committee. The award is designed to give special recognition to village businesses that show pride in their property by awarding them for their efforts. The YMCA Healthy Lifestyle Village was selected for the property’s eye-catching appeal, maintenance, well-planned design and creative use of plant material. Throughout the building process of the YMCA Healthy Lifestyle Village, Wheaton, the YMCA and Walter Schroeder Aquatic Center worked together to ensure that landscaping surrounding the buildings was welcoming, environmentally friendly and appealing to all that visit the destination campus. The YMCA Healthy Lifestyle Village includes a new 60,000-square-foot three-story medical building connected by a common lobby on the north side of the Rite-Hite Family YMCA (formerly Schroeder Branch YMCA). Wheaton Franciscan Healthcare – Brown Deer houses physician offices, full service imaging including nuclear and stress tests, physical therapy, an endoscopy suite, pain management center, and a laboratory. The Rite-Hite Family YMCA recently underwent extensive renovations to provide needed updates to the 30-year-old building. The center offers individual and family programs including fitness, aquatics, pre-school, day camp, family and teen programs. The Walter Schroeder Aquatic Center is also located at the campus. The facility offers joint programming including health screenings, community health and wellness education, outpatient therapy and rehabilitation, aquatic rehabilitation programming, stress management, and shared use of fitness equipment.


Zizzo Group Advertising & Public Relations

Milwaukee-based Zizzo Group Advertising & Public Relations announced the launch of a health care community outreach and communications program for Chicago-based Adventist Midwest Health. Adventist Midwest Health includes a network of four not-for-profit hospitals and outpatient-based health care facilities serving Chicago’s western and southwestern suburbs. Zizzo Group is working with Adventist Midwest Health on a comprehensive media program, Keeping Chicago Well, that will aid the system’s hospitals in branching out to the Chicago area on a more personal level by bringing health care information from local doctors to the community through print, television and a dedicated web site, The Keeping Chicago Well program will build upon Adventist Midwest Health’s current community outreach initiatives, which include community health fairs and events, health screenings and physician lectures. Adventist Midwest Health began working with Zizzo Group for this engagement in part based on the firm’s experience creating similar but customized programs for health care systems across the country. The two partnered with the Tribune Media Group, which includes the Chicago Tribune, WGN/CLTV and the Triblocal weekly newspaper to provide an integrated blend of media outlets, and co-branded partnership for Adventist Midwest Health’s community outreach efforts.

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