Baird venture group completes investment in

Madison-based, a cloud-based health care technology company, announced that it has closed a Series A financing round co-led by Baird Capital’s venture capital group, Arthur Ventures and Chicago Ventures, with participation from the State of Wisconsin Investment Board, Gener8tor, Angels on the Water and other individual investors.

The financing amount is not being disclosed. is a graduate of the Gener8tor startup accelerator’s 12-week Summer 2013 Program.

Gener8tor, which provides funding and mentorship to early-stage companies, has offices in both Madison and Milwaukee.

“We are very excited to partner with Baird Capital given their significant experience and network within healthcare,” said chief executive officer Travis Good, M.D. “The investors bring a wealth of knowledge and resources that will play a major role in the future growth of our company.”

“Increasingly, the global healthcare market is developing and leveraging mobile applications to enhance patient engagement, data collection and wellness initiatives,” said Don Layden, venture partner with Baird Capital. “ helps application developers meet this need for providers, payers and software vendors by offering a secure, HIPAA-compliant infrastructure as well as healthcare-specific data interoperability and management.”

As part of this financing, Layden and James Burgum, managing partner with Arthur Ventures, will join the board of directors.

The company will use the proceeds from the financing to accelerate the development of its technology platform, by scaling pilots with current enterprises, expanding product features and services, as well as integrating additional value-add content and services partners. has developed a cloud-based technology platform to simplify and accelerate the development of mobile health care applications for healthcare payers, providers and software vendors. The company’s platform streamlines the application development process by providing scalable, HIPAA compliant cloud infrastructure along with enhanced healthcare data access and management.

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