Peter Zehren

Growth both in corporate and nonprofit organizations includes building a solid CRM (Customer Relationship Management). I recently faced this problem, and began thinking of what is actually required for a productive database.

In a world where everyone is “fundraising” for something (a cause, a vacation, a new business) it seems like philanthropy has become an integral part of society. Not only do we see millennials more active and engaged in the community, they tend to give back—to be philanthropic.

It's an interesting dilemma but one professional fundraisers are facing every day in a myriad of ways. In our digital world, boundaries are blurring at a dizzying speed that jeopardizes the very concept of fundraising.

Like many of us Dan Cohen wanted to help others, specifically people suffering with Alzheimer's. When people like Cohen reach out to help, a small idea can birth a business. His “Music and Memory” organization helps people suffering from Alzheimer's unlock memories through music. Like many small businesses, logistics and a strategy were needed for his 501(c)(3) organization to succeed. Cohen's entrepreneurial challenge was to supply personal iPods and program the devices for each individual with songs that tap into their memories.