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Matthew Reddin


WATER: Water, water everywhere

Reading the stats on Wisconsin’s bountiful lakes, rivers and streams, it’s hard to believe the whole state isn’t made of water. All that aquatic area – more than 15,000 lakes, 42,000 miles of rivers and, of course, Great Lakes Michigan and Superior – makes the state a prime destination for all kinds of fishing and boating.

TOURISM: $16.8 billion in fun and rising

You know all the things you love about Wisconsin – the gorgeous landscapes and parks, the fishing and boating, the events and festivals? People outside Wisconsin love those things too, and when they come to explore, they help develop an increasingly significant sector of the state economy: tourism.

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