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Jeffrey Gitomer

Jeffrey Gitomer is the author of 12 best-selling books, including “The Sales Bible,” “The Little Red Book of Selling” and “The Little Gold Book of Yes! Attitude.” His real-world ideas and content are also available as online courses at For information about training and seminars, visit or

What are you thinking? Here are a few of my thoughts!

The minute I get a thought, I capture it. For the past year or so, I've been texting myself through voice dictation. It works. It's the same way I am writing this column. Voice to text. It works.

To bid or not to bid? That is the question.

“They get bids for everything and always take the lowest bid.”
“They send out an RFP and I can never speak to the decision maker.”
“We’re becoming a commodity. All they do is take the lowest bid.”
“It’s the government. They have to take the lowest bid.”

Why did you lose the sale? Really?

Seventy four percent of salespeople complain about losing a sale because their price was too high. And 74 percent of them are wrong.

Salespeople have questions. Jeffrey has answers.

I get a ton of emails from people seeking insight or asking me to solve their sales dilemmas. Here are a few that may relate to your job, your life, and (most important) your sales thought process right now.

Fifty-year high school reunion. Seems like yesterday.

I graduated from Haddonfield Memorial High School in 1963. No computers, no cell phones, no Internet, no email, no texting, no credit cards, no cassette tapes (let alone CDs), and no cable TV.

Serve Memorably

The following is an excerpt of Law 12: Serve Memorably from my new book, "21.5 Unbreakable Laws of Selling:"

All airlines are the same, except for their people

As you may know, I’m a regular flyer. About 200 flights a year. Mostly on major airlines, but because I’m more interested in flying non-stop than getting travel miles or points, I take whatever airline is most convenient for my schedule.

Do your people want to listen to you?

I’m at a corporate conference about to give my 90-minute, customized, personalized talk. I spent hours preparing it – as I do all my talks – and I’ve spent the last 20 years improving my speaking, presentation, and performance skills.

What’s the difference? What’s the weakness?

Hi Jeffrey, I just purchased your new book on the "21.5 Unbreakable Laws of Selling." As usual, it's full of amazing content. But as I read it, it generated three compelling questions I hope you can answer. Thanks, Brandon

Leadership actions that are not an option for leaders

“Where's the action? Where's the game?” is a line in the song “Oldest Established” from the immortal Broadway show (and my personal favorite) Guys and Dolls.

Leadership words that need to be banned forever

Pabulum leadership words really bug me – but not as bad as they may bug you if they're uttered by your leader.

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