Aurora Health Care has unveiled two new, community-focused television spots that began airing on stations across eastern Wisconsin on Monday. The new advertisements are intended to showcase the work Aurora is doing outside the walls of its facilities.
“Health is so much more than health care, which is why Aurora’s services have always extended deep into the community, far beyond doctors’ offices, emergency rooms and urgent care clinics,” said Dr. Nick Turkal, Aurora president and chief executive officer. “We know the importance of taking that whole-person approach to care and the healing power of simple human empathy – being there for people when and where they need us. These new TV spots capture that powerful work that our caregivers and community partners carry out every day.”
The two new 60-second spots are titled “Living Proof” and “Invisible Bond.” In the Living Proof spot, three individuals write and read letters to their former selves, sharing how they overcame great obstacles to become who they are today, thanks to the services of Aurora. The Invisible Bond spot highlights the variety of people and places Aurora touches throughout eastern Wisconsin.
“Aurora is not just a leader in health care, but a leader in the community – taking on and addressing tough issues. We’re making our communities healthier and stronger on many levels – economically, mentally, physically and spiritually, and these new spots help to tell that part of our story,” said Cindy Moon-Mogush, chief marketing officer. “Our hope is that these vignettes will help spark new conversations in the community and compel others to join in as we create the strongest, healthiest communities we’ve seen yet.”
In conjunction with the start of the ad campaign, Aurora is launching a corresponding community-focused section on its website, encouraging the public to get involved by either volunteering their time or making a donation.
The site also provides additional details about Aurora’s Better Together Fund, the one-time $10 million investment Aurora is making to help community organizations throughout eastern Wisconsin expand access to primary care and behavioral health services, as well as sexual assault and domestic violence prevention and treatment programs.
An Aurora spokesperson declined to disclose the budget of the campaign.