Association Acumen LLC

Association Acumen LLC
N83 W13410 Leon Road, Menomonee Falls
Year founded: 2006
Product or service offered: Association Acumen provides financial management, meeting planning, governance and strategic planning, marketing, public relations, educational programming, membership management and human resource management.
President: Gail Bast
Projected 2015 revenue: Not disclosed
Target clientele: State, national and international medical, business, insurance, banking, educational, financial, agricultural, and women’s organizations.
Business organization memberships: Association Management Company Institute, Wisconsin Society of Association Executives, American Society of Association Executives-The Center for Association Leadership, American Marketing Association, Meeting Professionals International, Alliance for Continuing Education in Health Professions
What has fueled your company’s growth?
“Smart, savvy and energetic employees; delivering service in accordance with the high standards of the Association Management Company Institute’s accreditation standards; initiating and adopting best practices; nurturing an environment of continuous improvement; excellent reputation and referrals; and valued partnerships.”
What is the biggest obstacle to your company’s growth?
“The competitive environment, the constant shift in board leadership and the complexity of the services we provide.”
Do you plan to make any changes to your company?
“We are planning for continued growth, creative management, strong employee engagement and client satisfaction. We will also continue to invest in our technology infrastructure.”
Who are the business people you admire?     
“My husband, Ron Bast, who always has an entrepreneurial fire in his belly and Sarah Martis, Association Acumen COO, who is a smart, creative and an energetic leader. In addition, Association management company owners from across the country who keep up with this fast-paced and intensive industry, and strong female business owners who balance business tenacity with their own individuality. “
What is the outlook for your industry?
“The association management company business model is based on the efficiencies of running multiple organizations under one roof, economies of scale, combining buying power and knowledge and expertise that make a stronger and more effective organization than one that is freestanding. This will always be an attractive offering for organizations to consider. We anticipate continued growth opportunities and accelerated competition. “
What is your company’s most important growth strategy?
“We continue to invest in our people as our most valued asset. Good people nurture strong and growing organizations that provide value to individual members, their industries and society as a whole.”

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