Aries Industries Inc.

First Year Winner

Nick Kroll


Aries Industries Inc.

550 Elizabeth St., Waukesha  •
Year Founded: 1985
Product or Service Offered: Rugged and reliable inspection and rehabilitation equipment for underground infrastructure professionals. Aries products include video cameras and inspection systems; cutting, lining and grouting equipment; and custom vehicles. Additionally, Aries Industries Inc. is an innovative leader in the manufacturing of closed circuit TV inspection and rehabilitation equipment in underground infrastructure and environmental applications.
President & CEO: Nick Kroll
Target Clientele: Municipalities and contractors performing pipeline inspection and trenchless pipe rehabilitation.

Nick Kroll
Nick Kroll

What has fueled your company’s growth?

“Aries has implemented many changes since there was a CEO change in 2011. These changes included the implementation of a new ERP system, the adoption of LEAN manufacturing, new processes implemented to ensure excellence in customer satisfaction, and new product developments. In addition to upgraded TV inspection technology, Aries has introduced several new pipe rehabilitation technologies to North America. These technologies have been widely accepted to assist in trenchless pipe repairs. Aries has built an excellent team of people focused on “building customers for life through service and reliability excellence.”

What is the biggest obstacle to your company’s growth?

“Recruiting and securing good technical people is an ongoing challenge. We rely on skilled engineers and electronics technicians to assemble and repair our equipment. We need to constantly develop a pipeline of skilled electronics talent in the interest of supporting our planned growth.”

Do you plan to make any changes to your company?

“Our most profound changes have already been implemented. Now, we plan to continue to execute on the course we have set for the organization. Continued new product development and introduction is critical. Additionally, we have plans to expand our presence globally. We see developing countries as an opportunity for us as they begin to inspect and rehabilitate their underground pipeline infrastructure. We foresee opportunity to acquire some foreign operations to globally expand our growth and some complementary technologies.”

What is the outlook for your industry?

“Our primary industries are sewer and water. The outlook for these industries is strong. Water is becoming a precious resource globally. As the world’s population continues to grow, more and more stress is placed on water and the infrastructure that supports it. North America alone has many millions of miles of sewer and water pipeline that is more than 100 years old and in a state of disrepair. It needs to be replaced or rehabilitated. Trenchless rehabilitation is a non-invasive and less expensive alternative to digging up pipe.”

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