that add corporate identity to messages
A Lake Mills company has introduced a service that allows business e-mail messages to reflect the corporate identity of the sending firm. Dynamic E-mail Stationery is a customized template prepared for any business to use when composing or replying to e-mail messages. The template typically carries the company’s logo, embedded links to their Web sites, and the sender’s contact information – name, title, phone number, etc. E-mail messages are composed directly on the template.
The e-mail stationery is available to users of Microsoft Outlook or Outlook Express (PC users only).
Virtually all e-mail recipients, including those using AOL, Yahoo, Hotmail, Netscape, and Eudora will receive the graphically formatted messages intact. The small percentage of recipients who do not receive the HTML component of e-mail will still receive the sender’s message in its plain text form.
Rex Weston, the president of StationeryCentral.com, in Lake Mills, states, "No business sends out written correspondence on plain white paper, so why should it send hundreds or thousands of e-mails that way? With our stationery, you’re promoting your corporate identity, and your Web site, every time you click the send button."
After installing an HTML file and re-configuring your e-mail software, the stationery use becomes completely automatic. Visually, the stationery resembles printed stationery in many ways. It differs though because it contains embedded links back to the sender’s Web site and it because it automatically adjusts its size to the length of the sender’s e-mail message. Also, it can never be used up.
The stationery is designed by StationeryCentral.com exclusively for each user, drawing from graphics available on the customer’s Web site, or using customer supplied graphics. The software design utilizes a number of techniques to avoid placing a significant burden on bandwidth. The price is a one-time fee of $150, which includes the design, unlimited use of the stationery, installation and use instructions, support when needed, and the hosting/serving of the user’s stationery graphics.
In addition to schools in Minnesota, Michigan and Missouri, educators at two local schools, Pius XI High School in Milwaukee and St. Anthony Grade School in Pewaukee, are using WebGrader.
– www.zizzogroup.com, the updated site of Zizzo Group Advertising in
Milwaukee;
– www.dufour.com, the redesigned site of DuFour Advertising in Sheboygan;
– www.tsglaw.com, a new site of the Waukesha-based law firm The Schroeder Group;
– www.wibrcorg, the redesigned site of the Wisconsin Business Resource Center in Milwaukee;
– www.millerarchitecturalgroup.com, the new site of the Milwaukee-based Miller Architectural Group.
